Who We Are

Brain Matrix operates as a professional floristry education provider, helping people discover the art of floral design through hands-on masterclasses. We're based in Azerbaijan but work with students from various backgrounds who share a passion for creative expression through flowers.

When we collect your information, it's because we genuinely need it to provide you with the best possible learning experience. We're not in the business of selling data - we're in the business of teaching beautiful floral artistry.

Information We Collect

Running effective floristry classes means we need certain information from our students. Here's what we collect and why:

How We Use Your Information

We use your information for practical, straightforward purposes related to providing floristry education:

• Communicating about class schedules, changes, and floristry tips that might interest you
• Processing payments and managing class registrations efficiently
• Preparing materials and workspace based on class size and student needs
• Sending follow-up resources and care instructions for the arrangements you create
• Improving our teaching methods and class offerings based on student feedback
• Ensuring our website functions properly and remains secure for all users

We don't use your information for automated decision-making or profiling. Every interaction is handled with personal attention because that's how we believe education should work.

Sharing Your Information

We're selective about who we share your information with. Here are the only circumstances where we share your data:

We never sell your personal information to third parties. We don't share your data with advertisers or marketing companies. If another business wants access to our student community, they'd need to work directly with us on educational partnerships - and we'd always ask your permission first.

Your Privacy Rights

You have meaningful control over your personal information. Here's what you can do:

• Access the personal information we have about you by emailing us directly
• Correct any inaccurate information in your student profile
• Delete your account and associated data (though we may keep basic records for tax purposes)
• Unsubscribe from our email communications while remaining enrolled in paid classes
• Request a copy of your data in a portable format if you want to transfer it elsewhere
• Object to specific uses of your information if they're not essential for class delivery

To exercise any of these rights, just contact us directly. We typically respond within 48 hours because we believe privacy requests deserve prompt attention.

Data Security

Protecting your information is something we take seriously. We use industry-standard security measures including encrypted connections, secure servers, and regular security updates.

Our team is small, which actually works in your favor for privacy. Fewer people have access to student data, and everyone who does has been trained on proper data handling. We don't store payment information on our servers - that's handled by certified payment processors with bank-level security.

While we can't guarantee perfect security (no one honestly can), we continuously update our practices based on current security standards and respond quickly if any issues arise.

Data Retention

We keep your information only as long as we need it for legitimate business purposes:

• Active student records are maintained while you're taking classes and for one year afterward
• Financial records are kept for seven years to comply with accounting requirements
• Marketing communications data is deleted immediately when you unsubscribe
• Website analytics data is automatically deleted after 26 months
• Photos you've given permission to use for promotional purposes are kept until you withdraw consent

When we delete data, it's permanently removed from our active systems and any backups.

Cookies and Website Technology

Our website uses cookies and similar technologies, but we keep it simple. We use essential cookies that make the website function properly, analytics cookies to understand how people navigate our site, and preference cookies to remember your choices.

You can control cookies through your browser settings. Disabling them might affect some website functionality, but you'll still be able to access basic information about our classes and contact us directly.

We don't use tracking pixels, advertising cookies, or other invasive technologies. Our focus is on creating a clean, functional website experience for people interested in learning floristry.

International Data Transfers

Since we operate primarily in Azerbaijan but use some international service providers (like email platforms and payment processors), your data might be processed in different countries. We ensure all such transfers include appropriate safeguards and comply with applicable privacy laws.

We choose service providers carefully, prioritizing those with strong privacy practices and appropriate certifications for international data handling.

Changes to This Policy

We'll update this privacy policy when necessary, typically when we add new services or when privacy laws change. When we make significant changes, we'll email current students and post a notice on our website.

Minor updates (like clarifying existing practices) will be posted with an updated date. We recommend checking back occasionally, especially if privacy matters are important to you.